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The Power of Persistence and Innovation: Transforming the Michigan Business and Professional Association

The Power of Persistence and Innovation: Transforming the Michigan Business and Professional Association

Jennifer Kluge is a woman who wears many hats. She is a President and CEO of the Michigan Business and Professional Association (MBPA) and also oversees the Michigan Food and Beverage Association, a 3,500-member sister organization. Under Kluge’s leadership, the MBPA has experienced tremendous growth, with membership increasing from 12,000 to 18,000 and revenue doubling from $1.5 million to $3 million. Let’s delve deeper into her story and see how she accomplished this impressive feat.

Jennifer Kluge started her career at a young age, working at the MBPA founded by her father, Edward Deeb, when she was just 16 years old. However, it was not until later in life that she realized that she wanted to pursue a career in helping people. Kluge left the MBPA to work in human-resources management at advertising agency BBDO Chicago. However, she found herself dissatisfied, feeling that she was not helping people as much as she wanted to.

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